semrush.com/

Semrush

semrush.com/

Semrush is a digital marketing platform for tracking SEO rankings, researching competitors, and now monitoring how a brand appears inside AI-generated answers from tools like ChatGPT and Perplexity. Instead of one hero image, the page opens into nine expandable solution cards (Semrush One, SEO, AI Visibility, and others) that let a visitor drill into only the area they care about. It states its data scale in exact figures — "28B Keywords," "43T Backlinks," "317M+ LLM prompts" tracked — and prominently displays "Adobe Completes Semrush Acquisition" as a trust signal, borrowing Adobe's name directly rather than relying on customer logos alone.

Category

Style

Stack

Fonts

LazzerInter

Palette

Meta title

Semrush: Your Unfair Advantage for Growing Brand Visibility

Sections

Updated

Oct 10, 2026

Semrush's landing page, section by section

Each section below is cropped straight from Semrush's live page — useful references for marketing landing page design.

Semrush design review: how the homepage is built

The Semrush homepage runs 9,438 pixels at desktop width: a promo bar, centered hero with a URL field, a dashboard mockup, a logo row, three tiled product blocks, a carousel of solutions, a statistics list, a dark index panel, a testimonial, resources and the footer. Colour is built on mint #ddeced, lilac #c190ff and #d5bbfd, sky blue #8bd4fe and a lime #89ff75 promo bar, with near-black blocks for contrast. Headlines use Lazzer with Inter for body text. Vertical striped gradients recur as dividers and card backdrops, tying the sections together visually.

Above the fold

A lime strip reads "GET YOUR SPOTLIGHT TICKET" above a nav with the logo, "Product", "Pricing", "Solutions", "Resources", "Enterprise", an outlined "Log In" and a black "Start for free" pill. The headline "Be found everywhere search happens" fills two lines over a one-line subhead. A pill-shaped form holds "Enter your website", a country selector "US" and a lilac "Get insights" button, followed by a wide dashboard mockup with a bubble chart and competitor table.

Logos, product tiles and enterprise block

Seven brand logos, from Shopify to Amazon, run edge to edge. Two tiles follow: a lilac "Get found in search and AI answers." with a "Try for free" button around a "Semrush One" wordmark, and a pale "Ask AI. Get Semrush data." tile with "Connect your data". A full-width black block, "Bigger scale. Bigger advantage.", adds a "Book a demo" button beside a dark panel headed "Outrank where most search happens".

Solutions carousel and statistics

"GET SEEN. GET CITED. BE THE ANSWER." introduces a carousel of nine mint cards with arrow controls, each holding a category label, a one-line promise and a "+" button above a mini chart. "THE DATA YOU NEED TO OUTRANK THE COMPETITION" then lists five oversized figures, "28B", "43T", "808M", "142" and "317M+", each paired with an upward arrow tile and a short caption. Only one row is fully inked at a time.

Index, testimonial, resources and footer

A dark section titled "AI VISIBILITY INDEX" has a lilac "Explore the index" button over a white card ranking ten domains by mentions, from "google.com" at "773K" down to "tiktok.com". "HOW WE HELP MARKETERS WIN" pairs a black ZoomInfo quote with a "+373%" tile. "STAY AHEAD OF WHAT'S NEXT" shows a card carousel. A closing "GET STARTED WITH SEMRUSH TODAY" block, "Start free trial" and five link columns end the page.

On mobile

At 390px the page runs 9,465 pixels. The headline wraps to four lines, and the URL field and "Get insights" button stack vertically. The dashboard mockup shrinks to a small thumbnail and the logo row crops at the edge. Product tiles stack full width. The nine solution cards become a vertical list of rows, and statistics sit one per row with captions below. The footer collapses into seven accordion rows.

Worth borrowing

A URL input with one lilac button makes the first action a live product trial.
Showing figures at a very large size and fading all but one row focuses attention on a single claim at a time.
Turning a card carousel into a vertical list at narrow width avoids horizontal swiping.