Duna
duna.com/
Duna sells AI-driven KYB/KYC/AML compliance infrastructure for business onboarding and ongoing monitoring, covering over 210 business registries worldwide. Its headline, "Defining the future of business onboarding," sits above three specific efficiency claims rather than one: 10.6x faster onboarding, 4.8x analyst efficiency, and a 37% conversion increase. A named case study goes further, crediting customer SeQura with 16.3x faster KYB reviews and a 76% lift in "first-time right" outcomes. Rather than a generic security badge, the trust pitch centers on being "auditable by default" with decision-level evidence trails, backed by a named CEO testimonial from fintech company Moss.
Duna's landing page, section by section
Each section below is cropped straight from Duna's live page — useful references for security landing page design.
Duna design review: how the homepage is built
Duna's homepage runs 9,246 pixels tall and opens on a full-bleed painted landscape of peach skies, ochre hills and olive grass, then moves onto white sections. Palette values from meta.json include #fac9a7, #f5a849 and #979a37. The brand on the page matches meta.name. Display type is set in GT America Regular, and no body face was detected. The structure runs from the hero and a logo strip through stat and feature rows, four stacked product modules, a trust block, news cards and a footer. Its distinctive trait is the illustrated imagery used in several full-width bands.
Above the fold
The hero is a full-bleed painted landscape of pale mountains and a reflective lake, fading into white at the bottom. A small pill reads "Duna raises $35mn Series A" above the headline "Defining the future of business onboarding". The grey subhead names the AI-native business identity platform and says it accelerates onboarding, automates manual work and grows revenue. A black button reads "Get started", and the header carries "Schedule a demo" as a black pill.
Stats, feature columns and logo strip
Under a "Built for businesses where compliance matters" strip of logos, the page sets "Designed to convert. Built to scale." above three figures: 10.6x with "Faster onboarding", 37% with "Conversion increase" and 4.8x with "Analyst efficiency". Three columns headed "Drive revenue", "Future-proof compliance" and "Reduce costs" follow in a row, each with a line icon and a short description. A "Trusted by leaders" logo block closes the section.
Onboard, decide, lifecycle and data platform modules
Four stacked product modules follow, each with a tag and a heading. "Drive revenues with Duna Onboard" lists "20+ KYB modules" beside a stack of labelled identity cards. "Save time with automated case management" lists "Automated tasks" over a skewed panel of case items. "Ensure compliance at every stage" lists "Daily monitoring" beside three cards labelled "PEP", "Adverse media" and "Sanctions". "Unlock data orchestration with intelligence" lists "Extensive partner network" beside a grid of provider logos.
Closing section and footer
A "Safe and secure" band sits on pale grey with an "Explore" button and badges reading "AICPA SOC2" and "GDPR". Two news cards follow, titled "Building an Identity system of record in times of AI" and "Duna Conversations with Stripe COO Claire Hughes Johnson". The teal footer has six columns headed "Product", "Platform", "Industries", "Customers", "Company" and "Resources". The bottom row reads "Get an AI summary of Duna:" beside three assistant icons, then "© Duna 2026".
On mobile
At 390px the hero headline changes to "The new standard in compliance" and the subhead wraps across four lines. The three stats stack into narrow columns, and the feature columns become a vertical list with an icon above each heading. The "Trusted by leaders" logos sit in a two-by-two grid above a testimonial card from the CEO of Moss. The module cards stack in one column, and the footer columns collapse into a single list.
Worth borrowing
- Pair a pastel illustration with a plain white content grid.
- Show three large numbers above short labelled feature columns.
- Stack product modules with a tag, a heading and one feature list.
