Adaline
adaline.ai/
Adaline builds a monitoring and evaluation layer that sits between an AI agent's production traces and its next iteration, aiming to let teams "ship once" and "improve forever" without manually writing new eval suites. It claims to generate evaluations automatically from detected failure patterns and user feedback, and to produce synthetic edge-case test data from real traffic. Rather than case studies, the homepage runs a carousel of more than ten video testimonials from named engineering leaders at companies like Salesforce and DoorDash, alongside a scrolling logo strip of 20+ customers. One quoted line, from a Salesforce engineer, frames the pitch bluntly: "You just cannot waterfall AI."
- Category
- Engineering & Infrastructure
- Style
- LightMinimal
- Stack
- Next.jsTailwind CSS
- Fonts
- akkuratAkkuratfragmentMono
- Palette
- Meta title
- Adaline | Ship Agents That Self-Improve
- Sections
- 4
- Updated
Adaline's landing page, section by section
Each section below is cropped straight from Adaline's live page — useful references for engineering & infrastructure landing page design.
Adaline design review: how the homepage is built
The Adaline homepage runs 12,558 pixels at desktop width and is built almost entirely from stacked product screenshots. A left-aligned hero leads into four large painted-landscape panels, each framing a mock dashboard, then a testimonial grid, a dark green slogan band, a short security block and a closing gradient that fades from cream into near-black. Colour is restrained: #ecf2df sage backgrounds, #203b14 for buttons and text, and greys #c8ccc3 and #8c9687. Headings use Akkurat, while labels and buttons use Fragment Mono in uppercase. Section headings are small and quiet, leaving the screenshots to carry the page.
Above the fold
The nav is minimal: the "Adaline" logo at left, then "DOCS", "PRICING", "BLOG" and a dark green "GET STARTED" pill. A tag reading "THE SELF-IMPROVING AGENT" sits above the modest headline "Never stop learning". A three-line paragraph follows, then "GET STARTED" and an outlined "READ DOCS" button. The text hugs the left edge, leaving the right half empty. A "TRUSTED BY" row of five logos begins below.
Painted product panels
Four near-identical blocks follow, each with a heading and short description: "Truly understand your agents", "Evals that write themselves", "From edge cases to test data" and "Agents auto-improve while you sleep". Under each sits a full-width rounded panel with a different painted landscape, from mountains to a towered skyline. A centred app window mimics a real tool, with a URL bar and a dark status footer.
Testimonial mosaic
A grey-green grid shows customer quotes. The top row mixes two logo-only tiles, "McKinsey & Company" and "epsilon", with an expanded "OpenAI" quote spanning two columns. Below, three columns of equal cards each carry a logo, a short quote, a name with title and a small play button, among them "THRIVE CAPITAL" and "salesforce". A six-logo strip, "Symbolic.ai" to "Daybreak", ends the grid.
Slogan band, security and footer
The page turns dark green for "Ship Once. Improve Forever." beside a looped diagram of four pills: "TRACE", "BEHAVIORS", "EVALS & DATA" and "IMPROVE". "Enterprise controls for self-improving agents." follows with three circular badges and one paragraph on SOC 2, GDPR and HIPAA. After a long cream gap, "Self-improve your agents now." appears over a green-black gradient with two buttons. The footer has a logo, "Never stop learning" and three link columns.
On mobile
At 390px the page runs 12,529 pixels. The hero keeps its left alignment and both buttons, with the same tag above the headline, but the logo strip shows only "salesforce" and "DOORDASH". The three-column testimonial grid becomes one full-width card per quote. The six closing logos wrap into two rows of three. The final headline splits over two lines and the footer links stack in a single column.
Worth borrowing
- Pairing every product screenshot with a small heading and one sentence keeps the page scannable through four long panels.
- Placing each mock app window on a painted landscape adds visual variety while the interface stays the subject.
- A mosaic mixing logo-only tiles with expandable quote cards fits many customers into one block.
