amplitude.com/

Amplitude

amplitude.com/

Amplitude has shifted its pitch from product analytics alone toward a "self-improving product" framing, powered by a "Global Agent" it says resolves 76% of customer support issues on average across more than 4,900 customers, with resolution rates improving roughly 1% a month. The homepage surfaces unusually granular live usage numbers for its own AI features — 41.7% of users interacting through AI, 1.34 million weekly AI interactions, 1.21 million weekly MCP tool-call runs — rather than rounding them into a single headline stat. It also walks through direct IDE integration setup for Claude, GitHub Copilot, and Cursor via copy-paste code blocks, positioning the product for engineers as much as product managers.

Category

Style

Stack

Fonts

Twemoji Country Flags__IBM_Plex_Sans_6d343d

Palette

Meta title

Amplitude | A new era for product teams

Sections

Updated

Oct 10, 2026

Amplitude's landing page, section by section

Each section below is cropped straight from Amplitude's live page — useful references for data & analytics landing page design.

Amplitude design review: how the homepage is built

The Amplitude homepage runs about 7,541 pixels tall on desktop, from a navigation bar and two-line hero headline through a logo grid, a tabbed product panel, a chart and a black footer. The colour approach is almost entirely neutral, with white sections, thin grey rules and black buttons. The footer is #030303, and the pale blue behind the "Wave" pill above the headline is #c8daf8. Within analytics, the distinctive choice is leading with an AI agent rather than dashboards: the hero is a chat-style product frame, and the statistics describe agent usage.

Above the fold

The headline "A new era for product teams" sits left, with the subhead "From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products." on the right. Buttons read "Start for free" (solid) and "Talk to sales" (outlined). A tab row follows, with "Global Chat" active, showing a chat that answers "Pull all tickets in the current sprint and identify any issues" with a ticket table.

Customer logos and agent prompt cards

Under the panel, "Trusted by teams shaping the future" heads three rows of six customer logos. "One interface. All our capabilities." follows, with three prompt cards on the left, the first reading "Why are new users dropping before setup?", beside a chat card giving a 67% answer. A product row runs from "Product Analytics" to "Session Replay".

MCP tiles, performance chart and platform cards

The "Set up Amplitude where you build" heading sits above an MCP/SDK toggle and a grid of tool tiles, ending with "Any MCP Tool". A line chart of task success from Q3 '25 to Q2 '26 follows, headed "Amplitude is the highest performing analytics agent on the market", with figures 41.7%, 1.34M, 29.2k and 1.21M. Four cards under "The platform for building self-improving products" close the stretch, each with "Learn more".

Closing section and footer

Three customer videos sit under "Teams ship with Amplitude", captioned "How we led with data to increase conversions 27%" and two more. "Featured resources" pairs one large story, "Speedrunning Software: How We 3x'd PRs", with three smaller cards. "The industry's most generous free plans" precedes a second "Start for free". The black footer has five link columns, headed "Platform", "Compare us", "Resources", "Partners & Support" and "Company", and a row of language links beneath.

On mobile

At 390px the hero stacks, with the headline and both buttons above a smaller product frame, and the tab row is absent. Logos and MCP tiles each become two columns, and platform cards run one per row with enlarged screenshots. Customer videos become full-width stacked cards, and the footer collapses into a single column of links.

Worth borrowing

The hero leads with a chat-style product frame rather than a chart, so the newest capability is seen first.
Prompt cards beside a live chat answer demonstrate the product instead of describing it.
Tool tiles placed above the performance chart answer the integration question before the proof.