
Factory
factory.com/
Factory (now at factory.com) sells AI agents it calls "Droids" that operate across CLI, desktop, web, mobile, and chat tools like Slack and Microsoft Teams to handle backlog work, pull request review, test generation, and incident investigation. Its headline is "Build Your Software Factory," describing itself as an "agent-native software development platform." What's distinctive is its explicit non-disruption pitch — Droids work "without replacing their existing tools" — paired with a human-approval-checkpoint model and persistent "Droid Computers" for continuity between sessions. The trust pitch leans on developer-facing resources (a typed public API, OpenAPI specs) rather than customer logos or usage statistics, none of which appear on the page.
- Category
- Engineering & Infrastructure
- Style
- LightMinimal
- Stack
- Next.jsTailwind CSS
- Fonts
- Geist
- Palette
- Meta title
- Factory | Agent-Native Software Development
- Sections
- 9
- Updated
Factory's landing page, section by section
Each section below is cropped straight from Factory's live page — useful references for engineering & infrastructure landing page design.
Heroes
More heroesFeatures
More featuresPricing
More pricingCTAs
More ctasLogo clouds
More logo cloudsAffiliate pages
More affiliate pagesCareers pages
More careers pagesBlog pages
More blog pagesFactory design review: how the homepage is built
The page runs from a header with a pinwheel logo and seven nav labels to a centred hero, a dark agent-session panel, a four-column logo grid, three pillar cards, a models panel, eight product tiles, a connector grid, testimonials, an industries block, six numbered use cases, news cards and a black footer. The desktop capture is 10013 pixels tall. Colour is a light grey #f5f5f5 ground with near-black #030202 type and small orange #ef6f2e dots on section labels. Geist sets the headings, while buttons and eyebrow labels use monospaced capitals.
Above the fold
The header lists "Product", "Enterprise", "Pricing", "News", "Company", "Careers" and "Docs", then a filled "LOG IN / SIGN UP" and an outlined "CONTACT SALES". The hero is centred: a black pinwheel, the capitalised headline "MAKE YOUR SOFTWARE IMPROVE ITSELF", the monospaced line "BUILD YOUR AUTONOMOUS SOFTWARE FACTORY", buttons "DOWNLOAD" and "CONTACT SALES", and a copyable "curl -fsSL https://app.factory.ai/cli | sh" command above a black session panel.
Logos, pillars, models and product tiles
Sixteen logos in four columns, including "NVIDIA", "T-Mobile" and "Adobe", precede "The foundation for your software factory" and three bordered cards tagged "CONTROL", "GOVERNANCE" and "VALUE". A grey panel labelled "SUPPORTED MODELS" says "Move freely between open and closed models" beside chips such as "Grok", "Kimi" and "Claude". "Build your software factory" then shows eight dark-screenshot tiles in two rows, from "Analytics" and "Droid Computers" to "Model Routing" and "AutoWiki".
Connectors, case study, industries and use cases
"Plugs into the stack you already run." sits beside eighteen greyscale connector icons. A split card pairs a Comarch quote with a "WATCH THE VIDEO" image, followed by "Trusted by teams that ship" testimonial cards. A black block, "Built for industries that need AI the most", lists "Financial Services", "Defense & NatSec", "Federal", "Healthcare", "Telecom" and "Technology". "Your software Factory can run 24/7" gives six numbered rows, from "Triage Customer Signals" to "Documentation".
Closing section and footer
"Factory news & updates" shows a row of image cards with a left and right arrow. A dark grainy tile asks "Ready to build the software of the future?" with a single "START BUILDING" button, leaving the right side of that row empty. The black footer has "Resources", "Company" and "Legal" columns, a large Factory wordmark, social links, a language switch and a copyright line.
On mobile
At 390px the hero button reads "GET STARTED" instead of "DOWNLOAD", the curl line is gone and the session panel shrinks to a small strip. Logos fall to two columns, the three pillar cards stack, and the eight product tiles become one column with titles below each image. Connector icons form three columns, the industries list becomes one column, and the footer folds to two columns with "Legal" underneath.
Worth borrowing
- A capitalised headline paired with a copyable curl command gives developers a first action inside the hero.
- Numbered eyebrow labels such as "CONTROL" and the six numbered use-case rows give a long page a visible index.
- A black industries block between light sections marks a change of topic without adding new imagery.





