Firecrawl
firecrawl.dev/
Firecrawl is a web data API for searching, scraping, and interacting with pages, converting sites built for humans into structured data for AI agents. Its homepage leans heavily on precise benchmark figures rather than broad claims: 96% coverage reliability, P95 latency of 3,387 milliseconds, and 93% fewer input tokens than competitors, alongside adoption numbers like 150,000+ companies, 183.1K GitHub stars, and 5 billion+ requests served. The open-source angle is treated as a selling point in itself, with the repo's GitHub ranking cited directly, and a separate "Firecrawl Developer Index" product is promoted via its own homepage banner. Customer logos include Shopify, Canva, Apple, and DoorDash.
- Category
- Engineering & Infrastructure
- Style
- LightColorful
- Stack
- Next.jsTailwind CSS
- Fonts
- suisseGeistMono
- Palette
- Meta title
- Firecrawl - The context API to search, scrape, and interact with the web at scale. 🔥
- Sections
- 9
- Updated
Firecrawl's landing page, section by section
Each section below is cropped straight from Firecrawl's live page — useful references for engineering & infrastructure landing page design.
Heroes
More heroesFeatures
More featuresPricing
More pricingFAQs
More faqsAbout Us
More about usAffiliate pages
More affiliate pagesCareers pages
More careers pagesBlog pages
More blog pagesFirecrawl design review: what the page does, section by section
The page opens with an orange announcement bar, nav, and hero, then a logo strip, followed by numbered mono labels ("01 / 05" onward) introducing features, agent setup, performance, use cases, testimonials, FAQ, a closing "Ready to build?" CTA, and a footer. The capture runs 16,384 px at desktop width. Near-white backgrounds, with sparse grey text, carry one accent, #fe4400, with tints such as #fd8754 and #fac3ac. Display type is suisse, body text GeistMono. Faint grid cells and ASCII-dot illustrations give a distinct terminal feel unusual for an API product. Orange also marks every primary button.
HeroesView crop
The hero centres a two-line headline, "Power AI agents with clean web data",, second line orange. Two buttons follow, "Start for free" and "Setup for agents", then a tabbed input offering Search, Scrape, Map and Crawl. Corner labels such as "200 OK" and ".JSON" sit on a faint grid.
FeaturesView crop
Features run as bordered two-column cells, each with a bold lead like "Industry-leading reliability." and an orange link. Visuals include bars showing 96%, 79% and 75%, a latency table, a GitHub card, and a grid of eight action icons from "Navigate" to "Scrape".
PricingView crop
The pricing crop shows only the upper tier row. A left intro, "Scale Plans", sits beside two cards. Scale lists 1,000,000 credits, a rupee price, a "Billed yearly" toggle and "Subscribe". Enterprise shows "Custom" and "Contact sales". Both end in checklists with key numbers set darker.
FAQsView crop
The FAQ splits into four groups, "General", "How It Works", "API Related" and "Billing". Group names fill the left half, while the right half stacks 27 collapsed question rows. A dotted ASCII skyline fills the header beside "Frequently asked questions".
About UsView crop
The about page starts with "About Firecrawl", then "Why we exist" and an orange panel stating the mission. Three bordered capability cards come next, then six orange statistics such as "5B+" and "1.25M+", three founder cards, and six investor names.
Affiliate pagesView crop
The affiliate page leads with "Become a Firecrawl Affiliate" and buttons "Apply now" and "How it works". A split panel sets four numbered steps beside a checklist of who should apply,. Grouped FAQs for payouts, applying and guidelines follow. A shared CTA closes it.
Careers pagesView crop
The careers page uses a plain "Careers" title and a short pitch with three bold-led points. Roles sit under Engineering, Growth, Partnerships, Product, and Revenue and Success. Each row holds a title, a location, "Full Time", and a right-edge arrow.
Blog pagesView crop
The blog is a very long page with a filter row ("All Posts", "Updates", "Customers"). One featured post with an image leads, followed by a uniform three-column grid of text cards. Each shows a title, excerpt, author avatar and date; a few carry "Video" tags.
FootersView crop
The footer opens with the logo, "The easiest way to get context from the web", an orange ASCII skyline, a "Backed by" Y Combinator cell, a SOC II badge, and six social links. Four link columns follow, then a blue "All systems normal" status.
On mobile
At 390px the layout collapses to one column. The hero's tabbed input shrinks to a single "Search" dropdown, and feature cells stack. Logo and testimonial rows are cropped at the right edge. FAQ questions and footer link lists fall into compact stacked or two-column lists.
Worth borrowing
- Pair a plain headline with one orange keyword per section, as in "clean web data", so headlines alone carry the pitch.
- Number sections with small mono labels like "02 / 06" to give a long page visible progress.
- Split FAQs into named groups with the label on the left and questions on the right to keep many items scannable.
