table22.com/

Table22

table22.com/

Table22 lets restaurants, wine shops, butchers, bakeries and specialty grocers run subscription clubs and product drops without building the backend themselves — the company handles storefronts, payment, fulfillment and customer service. The homepage headline names its niches directly ("Restaurants, Wine Shops, Wineries, Butchers & Fish Shops, Specialty Grocers, Bakeries, Retailers") rather than a generic vertical, and the flow is laid out as a literal four-step sequence: Create, Launch, Fulfill, Grow. It claims 1,000+ restaurants, shops and retailers as customers and backs that with named case studies from operators like Antonelli's Cheese and Flour Bakery rather than anonymized stats, plus a month-to-month, no-long-term-commitment pricing note.

Category

Style

Stack

Fonts

Gt Pressura ExtendedQuadranttext 201218

Palette

Meta title

Table22: Growth Engine for Hospitality Businesses

Sections

Updated

Oct 10, 2026

Table22's landing page, section by section

Each section below is cropped straight from Table22's live page — useful references for finance & commerce landing page design.

Table22 design review: how the homepage is built

The homepage for Table22 runs about 12,602 pixels tall on desktop, opening on a cream hero and moving into a dark green middle section. The main dark colour is #00372e, used for the statement band and the "Featured in" press section, with cream panels between. Display type uses Gt Pressura Extended and Quadranttext 201218 as detected. The brand name matches the catalogue entry. Its distinctive device is a strip of owner portraits under the hero search box, each tagged with a business type such as "Wine" and "Bakery" on the card.

Above the fold

The first screen is a cream field with a centred headline, "Made by you, powered by Table22", and a pill reading "Restaurants" after the line "The creative revenue engine for". A boxed search reads "Preview your brand's storefront and revenue forecast" above an input and a dark "Start creating" button. A row of portrait cards runs off the edge, with "June Rodil" among them.

Statement band and audience list

The middle of the page turns dark green for a statement, "Transform what you already do into predictable, recurring revenue." Three tabs below it, "More revenue", "Less lift" and "Deeper guest connections", sit above a large kitchen photo. A vertical list of six audiences starts with "For Restaurants" and runs to "For Retailers", then "Helping America's top operators go from idea to revenue" and four steps.

Steps and feature grid

The four steps, "Step 1." through "Step 4.", pair a short title with a large image: "Design your offering", "Launch with support", "Focus on your craft" and "Growth on autopilot". Below, a row of four columns, "Commerce made simple", "Growth on autopilot", "Logistics, covered" and "Real humans, real support", each with a photograph. Then "Blending technology and taste, to help you do more of what you love" sits beside a green panel.

Closing section and footer

Further down, a comparison table sets "Table22" against two other columns across nine rows, from "Add new revenue lines, on top of existing sales" to "Month-to-month, cancel anytime". The "Featured in" band shows the logos of Axios, Resy, The Washington Post, Bloomberg, The New York Times and Eater on dark green. The page closes with "Let's build something that lasts." over a photo of two owners, then a footer with "Solutions" and "Company" columns.

On mobile

At 390px the 13,436-pixel page keeps the hero but drops the storefront strip to a single row of cropped portraits. The statement line shrinks above a full-width kitchen photo. The four numbered steps stack with a short paragraph and large image each, and the four service columns become stacked rows. The comparison table keeps the green Table22 column beside cropped competitor columns, and the footer becomes one column.

Worth borrowing

A cream hero with a single input box turns the first screen into a task, not a tagline.
Owner portraits tagged by business type let one strip cover restaurants, wine and bakeries.
A four-step sequence, each step a short title with one large image, keeps a long process readable at a glance.