Cartage
cartage.ai/
Cartage sells Wilson, an AI logistics coordinator for manufacturers and distributors that works from its own company email address to create loads, book carriers, and track shipments, aiming to replace a human freight hire rather than another software login. The hero states this directly: "I'm Wilson, your last logistics hire," with the working model summarized as "Give me an email and a playbook. I'll handle the rest." Its three feature pillars are named like job functions — Operator, Concierge, Architect — and it backs the pitch with eight named customer case studies (Ergomotion, Flexocraft, Musser Biomass) plus a note that Cartage raised $3.3M from Y Combinator in 2024.
- Category
- Industry Solutions
- Style
- DarkColorful
- Stack
- Framer
- Fonts
- SuisseIntl-Regular-WebS ¶Suisse Intl BookSuisse Intl Medium
- Palette
- Meta title
- Wilson
- Sections
- 5
- Updated
Cartage's landing page, section by section
Each section below is cropped straight from Cartage's live page — useful references for industry solutions landing page design.
Cartage design review: what the page does, section by section
Cartage's page runs about 11180px on desktop in this order: a full-bleed hero with "I'm Wilson, your last logistics hire", a scrolling logo strip, a "Fully autonomous." statement, three product blocks labelled "Operator", "Concierge" and "Architect", a photo testimonial, case-study cards, a "Newsroom" feature and a photo footer. Photography carries the colour: wood and tan tones matching the detected #d8a876 and #946c44, with navy #172748 in dark bands, against white text sections. Type is Suisse Intl at light weights, with grey second halves in headlines. Distinctive for the category: logistics software is presented as a named hire, not a dashboard.
HeroesView crop
Centered headline "I'm Wilson, your last logistics hire" sits over a wood-desk photo showing a phone with an incoming call from "Wilson" and a keychain with a blue container charm. Two pill buttons follow: white-filled "Hire Wilson →" and outlined "Interview Wilson →". The nav lists "Wilson", "Case studies", "Resources", "About", "Search", "Login" and a white "Hire Me →" pill.
FootersView crop
A closing banner over a blurred plant and desk clock reads "You've got the vision. Wilson handles the freight." with a white "Book a demo →" button. Below, a tagline sits left of four link columns: "Features", "Resources", "Legal" and "Socials". The bottom row shows "Copyright © Cartage. 2025" and "Made by OO".
About UsView crop
This tall page opens on a blue container photo with "You don't need people to move freight. We're building what replaces them." and a logo row. White blocks follow, including three stats ("500+", "10x", "98.7%"), a dark server-photo band titled "Powered by Cartage_1.", and a four-column roadmap from "Today" to "Eventually".
Contact UsView crop
A white card sits over a photo of blue acrylic panels, carrying "Forget software. Forget labor.", a phone number, an address and an embedded booking widget, "Wilson Introduction", with an August 2026 calendar of grey date tiles. Below, "Still have questions?" introduces six collapsed accordion rows.
Blog pagesView crop
A featured post, "Cartage secures $3.3M to support shippers and carriers with automation", dated "Oct 10, 2024", puts text left and a truck photo right, with an outlined "Read more" button. Two smaller cards below each show photo, date, title and "Read more →". A dark photo band ends the page.
On mobile
At 390px the hero swaps to a crate photo, with the headline and both buttons stacked above it. Multi-column blocks collapse into single lists, the logo strip crops mid-logo, and case-study cards become a sideways scroller. In the footer, the "7:30" clock image overlaps "Case studies" and "Newsroom".
Worth borrowing
- Split each headline into a dark lead and a grey continuation, as in "I'm always on.", to give two reading speeds in one block.
- Give each product block a one-word eyebrow, a headline, three short columns and a "Learn more" pill, as with "Operator", "Concierge" and "Architect".
- Embed the booking calendar inside the contact card beside the headline so the call to action needs no extra page.
