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Pricing131 examples

131 SaaS website pricing page & section design examples

Pricing is where intent meets friction. These examples show how the best SaaS products present plans — making tiers easy to compare, guiding toward a recommended option, and answering objections right where they arise.

SaaS website pricing page & section design examples gallery

icepanel.io/
Icepanel pricing design — Developer Tools
IcepanelPricingDeveloper Tools
morphllm.com/
Morphllm pricing design — Developer Tools
MorphllmPricingDeveloper Tools
wati.io/
Wati pricing design — Marketing
cometchat.com/
Cometchat pricing design — Developer Tools
CometchatPricingDeveloper Tools
lottiefiles.com/
Lottiefiles pricing design — Design
quiver.ai/
Quiver pricing design — Design
magicpath.ai/
Magicpath pricing design — Design
zed.dev/
Zed pricing design — Developer Tools
ZedPricingDeveloper Tools
wonder.design/
Wonder pricing design — Design
paper.design/
Paper pricing design — Design
warp.dev/
Warp pricing design — Developer Tools
WarpPricingDeveloper Tools
cursor.com/
Cursor pricing design — Developer Tools
CursorPricingDeveloper Tools
cal.com/
Cal pricing design — Productivity
CalPricingProductivity
simplecast.com/
Simplecast pricing design — Marketing
useproof.com/
Useproof pricing design — Marketing
slack.com/
Slack pricing design — Productivity
SlackPricingProductivity
teachable.com/
Teachable pricing design — E-commerce
framer.com/
Framer pricing design — Design
basecamp.com/
Basecamp pricing design — Productivity
beehiiv.com/
Beehiiv pricing design — Marketing
pitch.com/
Pitch pricing design — Productivity
PitchPricingProductivity
homerun.co/
Homerun pricing design — HR
webflow.com/
Webflow pricing design — Design
spline.design/
Spline pricing design — Design
kajabi.com/
Kajabi pricing design — Marketing
assembly.com/
Assembly pricing design — Productivity
clickup.com/
Clickup pricing design — Productivity
ClickupPricingProductivity
ramp.com/
Ramp pricing design — Finance
ghost.org/
Ghost pricing design — Marketing
cartesia.ai/
Cartesia pricing design — AI
zeplin.io/
Zeplin pricing design — Design
hiro.so/
Hiro pricing design — Developer Tools
HiroPricingDeveloper Tools
upvoty.com/
Upvoty pricing design — Productivity
UpvotyPricingProductivity
unicorn.studio/
Unicorn pricing design — Design
craft.do/
Craft pricing design — Productivity
CraftPricingProductivity
nimbusweb.me/
Nimbusweb pricing design — Productivity

About pricing

Most pricing pages that convert well use three tiers, not two or five — three gives a visitor a middle option to anchor on (priced and featured as the intended default) without the decision fatigue of comparing five nearly-identical rows of checkmarks. The visual treatment of that middle tier (a taller card, a border, a 'most popular' label) is usually the single highest-leverage design decision on the whole page, since it directs where undecided visitors land by default. Annual/monthly toggles need to be genuinely easy to use, not a trick — burying the better price behind a toggle a visitor has to find erodes exactly the trust the page is trying to build. And a short, specific FAQ placed directly beneath the tiers (refunds, seat limits, what happens if you exceed usage) resolves the exact hesitations that stop someone at the point of decision, which is why pricing and FAQ sections are so often paired on the same page rather than separated.

What makes a great one

  • Plans that are easy to compare at a glance
  • A highlighted or recommended tier
  • Clear monthly/annual toggles and what each plan includes
  • FAQs or guarantees that defuse hesitation

Frequently asked

Should a SaaS pricing page show a free tier?
It depends on the go-to-market motion. Self-serve, high-volume products benefit from a genuinely usable free tier as an acquisition channel; higher-touch or enterprise-leaning products often do better with a free trial instead, since a permanent free tier can undercut sales conversations.
How many pricing tiers convert best?
Three is the most common and generally best-performing structure — it provides a clear middle anchor. Two tiers can feel like a binary decision with no 'safe middle,' and five or more tends to overwhelm rather than clarify.
Should pricing be public or 'Contact us'?
Public pricing builds trust and reduces sales friction for products under a certain deal size; 'Contact us' makes sense once pricing genuinely varies by scale or custom terms. Hiding pricing purely to force a sales conversation, when the price wouldn't actually change much, tends to frustrate evaluators instead.