Rig
rig.ai/
Rig is a coding assistant designed to run entirely on-device — no cloud API calls, no usage caps, no telemetry — using an 8GB model built specifically for engineering tasks rather than a general-purpose LLM. Its headline reads "On-device AI coding. No cloud. No limits," and it backs the local-first pitch with concrete hardware specs: it requires Apple Silicon M2 or later with 32GB RAM, claims a 300ms first-token latency versus 400-1,000ms for cloud APIs, and states the model dedicates 100% of its parameters to coding versus roughly 15-20% for general models. Notably, the page is upfront about the product's immaturity, stating plainly "Rig's model is still in development so we do not have benchmarks available yet," with a Q3 2026 release target and early-access signup rather than a shipped product.
- Category
- Engineering & Infrastructure
- Style
- DarkColorful
- Fonts
- ChaletInstrument SansChivo Mono
- Palette
- Meta title
- Rig - Local-First AI Coding Assistant
- Sections
- 5
- Updated
Rig's landing page, section by section
Each section below is cropped straight from Rig's live page — useful references for engineering & infrastructure landing page design.
Rig design review: how the homepage is built
The brand shown matches Rig. The page runs 9288 px tall at 1440 px wide and moves from an orange hero and ticker strip to a near-black body: a four-card problem grid, a local-inference diagram, a feature stretch, a stat row, a terminal mock-up, a waitlist form, an eight-question list and a glowing red grid closer. Colour is #ed462c orange against #09090a black. Chalet sets display headlines, Instrument Sans body text and Chivo Mono the small labels and buttons. Beveled-corner buttons and bracketed numbering give the whole page a hardware-terminal feel.
Above the fold
The header has a "rig" logo at left and only two items at right: the text link "Blog" and a black beveled button, "Get Early Access". The headline "On-device AI coding. No cloud. No limits." fills two huge black lines on the orange field. A short paragraph leads to two buttons, a filled "Join Waitlist" and an outlined "Our Approach". A ticker strip below repeats "100% OFFLINE".
Problem grid and local-inference diagram
A tagged label, "THE PROBLEM", precedes the white headline "You don't own your AI. And you're being watched." A bordered grid pairs a faint eye-and-target illustration with four cards: "They train on your code.", "They meter your ambition.", "They change the model." and "They control your flow." "INTRODUCING RIG" brings "Everything local. Own your AI.", then a box diagram where "CLOUD" and "TELEMETRY" are crossed out with red X marks around a central "RIG" box.
Offline panel, approach steps and capability cards
A split panel pairs "Work offline" with a diagram of severed lines, then three columns titled "Remove the meter", "Sever the connection" and "Stop waiting". Under "Purpose beats scale." a three-step list opens its first row, "A focused model, trained specifically for coding.". "Your machine, unleashed." heads six bracket-numbered cards, from "Understands your architecture." to "Runs at full speed.", followed by a four-cell stat row: "0ms", "100%", "$0" and "Local".
Terminal, waitlist, FAQ, closer and footer
A terminal window under "Built for control freaks" shows a typed "rig init" sequence. "Rig is almost ready." sits over one email field, an orange "Join Waitlist" button and a human-verification checkbox. Eight numbered questions follow, from "What is Rig?" to "When Will Rig be Available?". The closer, "Break free from big AI", floats over a glowing red perspective grid with one "Request Early Access" button and "No credit card. No usage meter."
On mobile
At 390 px the page stretches to 11451 px. The header collapses to the logo and a hamburger icon, so "Blog" and the header button disappear. The headline wraps to five lines and the two buttons become full-width bars. The problem grid becomes a single column of four cards. The capability cards and four stats stack one per row, and the terminal's six captions form a two-column grid.
Worth borrowing
- A scrolling ticker of short claims, such as "YOUR HARDWARE, YOUR RULES", turns the orange hero's bottom edge into a proof strip.
- Crossing out "CLOUD" and "TELEMETRY" around a boxed "RIG" explains local-only processing without a paragraph.
- Beveled-corner buttons and bracketed numbers like "[ 01 ]" carry a hardware-console look through every section.
