Conversion & trust
Review badge
A review badge is a small mark showing a product's rating or award on a review platform such as G2, Capterra, Trustpilot or Product Hunt, often with stars.
- Also called
- Rating badge, G2 badge, Star rating, Product Hunt badge
- Spotted on
- 48 of 422 homepages
- Browse examples
- Testimonial sections →
What is a review badge?
Review badges borrow credibility from a third party. Instead of the company saying it's good, a G2 or Capterra score says customers think so. On SaaS sites they usually sit right next to the hero buttons: Dovetail places "4.5/5 G2" and "4.6/5 CAPTERRA" above its headline, and Thinkific puts "4.5/5 from over 408 real reviews on G2" under its buttons.
Product Hunt badges are the startup equivalent. "#1 Product of the Week" or "Featured on Product Hunt" near the hero signals momentum when there aren't many reviews yet.
The strongest badges include the number of reviews alongside the score, because a 4.9 from twelve people means less than a 4.6 from four hundred. Weak ones show a wall of a dozen platform awards that nobody reads, or old badges from years ago.
Review badge examples from real SaaS sites
Each one is a hero capture whose design review mentions the review badge.
When to use a review badge, and when not to
Use it for
- Solid public ratingsYou have a strong score with a real number of reviews on a platform your buyers check.
- Next to the hero CTAA rating under the buttons answers "is this any good?" at the moment of decision.
- Recent launchA Product Hunt ranking is legitimate proof for a product with few customers yet.
Avoid it for
- Few reviewsA perfect score from a handful of reviews looks thin to anyone who checks.
- Irrelevant platformsA consumer review site badge means little to an enterprise infrastructure buyer.
- Badge wallsTen seasonal award badges in a row read as clutter; pick the one or two that matter.
Anatomy of a review badge
- 1Platform markThe G2, Capterra, Trustpilot or Product Hunt logo.
- 2ScoreThe rating, such as "4.6/5", often with five stars.
- 3VolumeThe number of reviews behind the score.
- 4Award labelOptional: "Leader", "Product of the Week" or a category ranking.
Common review badge variants
1. Inline rating line
Stars, score and platform as one line of text under the hero buttons.
2. Badge pill
A bordered pill or chip with the platform logo and score, often above the headline.
3. Award badges
The platforms' own shield-shaped seasonal award graphics, usually in a row.
4. Footer ratings
Scores repeated in the footer, as Tidio does with "4.6 on G2".
Spotted in our design reviews
Our reviews describe a review badge on 48 of the 422 SaaS homepages in the catalog. A few of them:
The left column stacks a "4.8 stars" badge, the headline "AI that knows your company, and acts like it", an email field fused to "Create free account", a "Take a product tour" link and three rating marks.
Rippling · Above the fold
Below, "RECOGNISED AND FEATURED IN" lists Product Hunt, TechInAsia, Salesforce, TikTok and others, and "TRUSTED BY 150+ HIGH-GROWTH TEAMS" shows Google, MongoDB and CYIENT.
Getfuzzy · Hero, logos and newsletter
Two rating badges, "4.5/5 G2" and "4.6/5 CAPTERRA", sit above the headline, which splits around a blue keycap icon.
Dovetail · Above the fold
Under it sit a grey subhead, the same two buttons, a rating line reading "4.5/5 from over 408 real reviews on G2", and "SOC 2 Type II" and "99.9% uptime" marks.
Thinkific · Above the fold
Beneath, a G2 rating of "4.6" and "2,100+ reviews" leads a row of logos including Amazon, Google, BBC and Netflix.
Veed · Above the fold
G2 and Chrome Web Store ratings follow.
Wiza · Above the fold
The left column carries a "RECENT" pill reading "We just launched on Product Hunt", the headline "The AI Chief of Staff every founder deserves.", the subhead, a cream "Get Bond" button and a "#1 Product of the Week" badge.
Bondapp · Above the fold
The two-line headline "Deploy GTM ideas that bring you customers" starts at the left; at right, a "For humans" and "For agents" toggle sits over the subhead, "Start free" and "Book a demo" buttons, and a "Product Hunt" badge.
Pancake · Above the fold
Often confused with
Review badge vs. trust badge
Review badges show what customers think; trust badges show security and compliance certifications. Both often sit in the same footer row.
Review badge vs. badge
A badge is the generic small label component; a review badge is a specific badge that carries a third-party rating.
Frequently asked
Where should G2 or Capterra ratings go on a SaaS site?
Directly under or beside the hero buttons, and again near pricing. The footer is a fine third placement but not enough on its own.
Should you show the number of reviews?
Yes when it's substantial. The count is what makes a score believable, and leaving it out invites the visitor to wonder why.