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Logo cloud
A logo cloud is a row or grid of customer or partner logos, usually under a line like "Trusted by", placed near the hero to borrow credibility.
- Also called
- Logo wall, Logo strip, Customer logos, Trusted by bar, Logo bar
- Spotted on
- 269 of 422 homepages
- Browse examples
- Logo clouds →
What is a logo cloud?
The logo cloud is the cheapest piece of social proof on a SaaS homepage: no quotes to collect, just permission to show a name. That is why it is one of the most common blocks in our catalog, typically the first thing after the hero.
Most are grayscale or single-color so a dozen brands read as one calm band instead of competing with the CTA. Placement varies: Grafana puts a row of eight customer logos directly under its hero buttons, while Storyflow pairs its row with a specific line, "Creatives working for these brands already got early access". Beehiiv animates its logos as a marquee.
The best logo clouds add context. Oysterhr and Merge tag some logos with "Case Study" labels that link to the story behind the name, turning decoration into proof a visitor can check. On mobile, watch for strips that shrink to two or three logos; Zeplin's cuts off after three.
Logo cloud examples from real SaaS sites
Logo clouds from the catalog.
When to use a logo cloud, and when not to
Use it for
- Recognizable customersEven five logos a visitor knows do more than a paragraph about being trusted.
- Right after the heroIt answers "who uses this?" at the moment a visitor decides whether to keep reading.
- Segment proofGrouping logos by industry or size shows each audience someone like them already uses it.
Avoid it for
- Unknown namesLogos nobody recognizes add visual noise; a number or one strong testimonial works better.
- Without permissionShowing a customer's logo without approval is a legal and trust risk.
- Repeated down the pageThree logo strips on one page dilute each other; use one and link it to stories.
Anatomy of a logo cloud
- 1LabelA short line such as "Trusted by 8,000+ teams" or "Powering the best companies".
- 2LogosFive to twelve marks, usually monochrome and optically sized to match.
- 3LayoutOne row, a grid, or a scrolling marquee.
- 4Optional tags or links"Case study" labels or links that lead to the customer's story.
Common logo cloud variants
1. Static row
One line of five to eight grayscale logos under the hero.
2. Logo grid
Two or more rows in bordered cells, often further down the page.
3. Marquee
An endlessly scrolling strip that fits many logos into one line. See marquee.
4. Logos in the hero
The row sits inside the first screen, directly below the buttons.
Spotted in our design reviews
Our reviews describe a logo cloud on 269 of the 422 SaaS homepages in the catalog. A few of them:
A row of muted customer logos follows.
Default · Above the fold
A line reading "/ TRUSTED BY AND BUILT BY THE TEAMS BEHIND:" introduces a logo row.
Eigenpal · Above the fold
A "Backed by" row lists eight names, and a ruled five-by-two logo grid follows.
Primeintellect · Above the fold
Two plan-labelled buttons, "Get started free" and "Compare plans", precede an "Ask AI" search field and a row of eight customer logos from "Microsoft" to "Bloomberg".
Grafana · Above the fold
A logo row names Microsoft, Google and salesforce.
Wiza · Above the fold
A logo strip, including "sword" and "SALTWELL", closes the hero.
Holocene · Above the fold
A "TRUSTED BY" row of five logos begins below.
Adaline · Above the fold
A table labelled "Trusted by developers" holds twelve logos, from ClickUp to Google.
Langbase · Above the fold
Often confused with
Logo cloud vs. social proof
Social proof is the broad category; a logo cloud is one specific form of it, alongside testimonials, ratings and user counts.
Logo cloud vs. trust badge
Trust badges show certifications and security (SOC 2, GDPR); a logo cloud shows customers.
Logo cloud vs. marquee
A marquee is the scrolling motion; a logo cloud can be static or use a marquee.
Frequently asked
Should logos be in color or grayscale?
Greyscale or a single tint is the norm because a dozen brand colors fight each other and the CTA. Color can work on a dark band where every logo is white.
How many logos should a logo cloud show?
Five to eight in a single row is typical. More works in a grid or marquee, but recognizability matters more than count.