Do logo clouds still work without permission from every customer?

Using a customer's logo for marketing without their agreement is a real risk regardless of how common the practice looks — most companies with a logo cloud have an explicit customer-reference agreement or at least informal sign-off, and removing a logo on request is standard practice.

Should logos be color or monochrome?

Monochrome (usually a single gray or brand-tinted tone) is the more common and generally stronger choice — it keeps the row visually calm and prevents a handful of colorful logos from dominating attention over the others.

Where's the best place for a logo cloud?

Directly below the hero is the most common and effective placement, since it reinforces trust before the visitor has committed to reading further. A second, expanded version later in the page (often in a dedicated customers section) is also common for products with many notable logos to show.

SaaS website logo cloud examples — 105 examples

gooseworks.ai/

Gooseworks— Logo cloudMarketing

conduit.ai/

Conduit— Logo cloudAI

getsphere.com/

Getsphere— Logo cloudFinance

attentive.com/

Attentive— Logo cloudMarketing

guideflow.com/

Guideflow— Logo cloudSales & Support

tana.inc/

Tana— Logo cloudSales & Support

origami.chat/

Origami— Logo cloudSales & Support

ploy.ai/

Ploy— Logo cloudMarketing

oysterhr.com/

Oysterhr— Logo cloudHR

usepulseai.com/

Usepulseai— Logo cloudAnalytics

riff.ai/

Riff— Logo cloudLogistics & Supply Chain

speakeasy.com/

Speakeasy— Logo cloudSecurity

assemblyai.com/

Assemblyai— Logo cloudAI

superlist.com/

Superlist— Logo cloudProductivity

manicule.dev/

Manicule— Logo cloudDeveloper Tools

promptwatch.com/

Promptwatch— Logo cloudMarketing

short.io/

Short— Logo cloudMarketing

kombai.com/

Kombai— Logo cloudDeveloper Tools

usenotra.com/

Usenotra— Logo cloudMarketing

usepropane.ai/

Usepropane— Logo cloudAnalytics

swimm.io/

Swimm— Logo cloudDeveloper Tools

xata.io/

Xata— Logo cloudDeveloper Tools

impeccable.style/

Impeccable— Logo cloudDeveloper Tools

gradient-labs.ai/

Gradient-labs— Logo cloudFinance

trymemoir.ai/

Trymemoir— Logo cloudMarketing

tester.army/

Tester— Logo cloudDeveloper Tools

graphite.com/

Graphite— Logo cloudDeveloper Tools

usecardboard.com/

Usecardboard— Logo cloudGraphics & Design

customer.io/

Customer— Logo cloudMarketing

mailwarm.com/

Mailwarm— Logo cloudMarketing

appwrite.io/

Appwrite— Logo cloudDeveloper Tools

stytch.com/

Stytch— Logo cloudSecurity

tuple.app/

Tuple— Logo cloudDeveloper Tools

linktr.ee/

Linktr— Logo cloudProductivity

descript.com/

Descript— Logo cloudProductivity

cosmos.so/

Cosmos— Logo cloudGraphics & Design

About logo clouds

A logo cloud works on recognition speed, not scrutiny — a visitor doesn't read each name, they register in under a second whether the row contains brands they already trust, and that impression transfers to the unfamiliar product they're currently evaluating. That's why placement right below (or inside) the hero tends to outperform placement further down the page: it front-loads trust before the visitor has decided whether to keep reading. Consistent sizing and a monochrome or single-tone treatment matter more than they look like they should, because uneven logo sizes or a rainbow of brand colors reads as a hastily-assembled row rather than a curated one — and a short framing line ('Trusted by teams at') gives the row context instead of leaving a bare grid of marks that a visitor has to interpret unassisted.

What makes a great one

Recognisable, relevant customer logos
Consistent sizing and monochrome treatment
A short framing line ('Trusted by teams at…')
Placement near the hero or key claims

Frequently asked

Do logo clouds still work without permission from every customer?: Using a customer's logo for marketing without their agreement is a real risk regardless of how common the practice looks — most companies with a logo cloud have an explicit customer-reference agreement or at least informal sign-off, and removing a logo on request is standard practice.
Should logos be color or monochrome?: Monochrome (usually a single gray or brand-tinted tone) is the more common and generally stronger choice — it keeps the row visually calm and prevents a handful of colorful logos from dominating attention over the others.
Where's the best place for a logo cloud?: Directly below the hero is the most common and effective placement, since it reinforces trust before the visitor has committed to reading further. A second, expanded version later in the page (often in a dedicated customers section) is also common for products with many notable logos to show.

105 SaaS website logo cloud & 'trusted by' section examples

About logo clouds

What makes a great one

Related

From the blog

Logo Clouds: How 12 Real SaaS Sites Borrow Trust in One Glance

24 SaaS About Us Page Examples, Module by Module

25 SaaS Contact Us Page Examples, Counted Field by Field

Frequently asked

105 SaaS website logo cloud & 'trusted by' section examples

SaaS website logo cloud & 'trusted by' section examples gallery

About logo clouds

What makes a great one

Related

From the blog

Logo Clouds: How 12 Real SaaS Sites Borrow Trust in One Glance

24 SaaS About Us Page Examples, Module by Module

25 SaaS Contact Us Page Examples, Counted Field by Field

Frequently asked