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About Us — 220 examples

220 SaaS company About Us page design examples

The About Us page is where a company earns trust by showing the people, mission, and story behind the product. These examples show how the best SaaS companies turn their About pages into compelling brand moments — combining team photos, founding stories, and values that resonate with customers and candidates alike.

SaaS company About Us page design examples gallery

antimetal.com/
Antimetal about u design — Developer Tools
Antimetal— About UDeveloper Tools
obsidianos.com/
Obsidianos about u design — Finance
Obsidianos— About UFinance
autostep.ai/
Autostep about u design — Productivity
Autostep— About UProductivity
stagereview.app/
Stagereview about u design — Developer Tools
Stagereview— About UDeveloper Tools
polar.sh/
Polar about u design — Finance
Polar— About UFinance
timelaps.io/
Timelaps about u design — Marketing
Timelaps— About UMarketing
customer.io/
Customer about u design — Analytics
Customer— About UAnalytics
fathom.ai/
Fathom about u design — Productivity
Fathom— About UProductivity
mailwarm.com/
Mailwarm about u design — Marketing
Mailwarm— About UMarketing
bondapp.io/
Bondapp about u design — Productivity
Bondapp— About UProductivity
ellipsus.com/
Ellipsus about u design — Productivity
Ellipsus— About UProductivity
appwrite.io/
Appwrite about u design — Developer Tools
Appwrite— About UDeveloper Tools
twingate.com/
Twingate about u design — Security
Twingate— About USecurity
gleam.io/
Gleam about u design — E-commerce
Gleam— About UE-commerce
stytch.com/
Stytch about u design — Security
Stytch— About USecurity
linktr.ee/
Linktr about u design — E-commerce
Linktr— About UE-commerce
descript.com/
Descript about u design — Design
Descript— About UDesign
runwayml.com/
Runwayml about u design — AI
Runwayml— About UAI
pasteapp.io/
Pasteapp about u design — Productivity
Pasteapp— About UProductivity
notion.com/
Notion about u design — Productivity
Notion— About UProductivity
tatem.com/
Tatem about u design — Productivity
Tatem— About UProductivity
semrush.com/
Semrush about u design — Marketing
Semrush— About UMarketing
statsig.com/
Statsig about u design — Analytics
Statsig— About UAnalytics
maze.co/
Maze about u design — Design
Maze— About UDesign
airtable.com/
Airtable about u design — Productivity
Airtable— About UProductivity
coda.io/
Coda about u design — Productivity
Coda— About UProductivity
vanta.com/
Vanta about u design — Security
Vanta— About USecurity
dub.co/
Dub about u design — Marketing
Dub— About UMarketing
typeform.com/
Typeform about u design — Marketing
Typeform— About UMarketing
mixpanel.com/
Mixpanel about u design — Analytics
Mixpanel— About UAnalytics
amplitude.com/
Amplitude about u design — Analytics
Amplitude— About UAnalytics
remote.com/
Remote about u design — HR
Remote— About UHR
gusto.com/
Gusto about u design — HR
Gusto— About UHR
rippling.com/
Rippling about u design — HR
Rippling— About UHR
deel.com/
Deel about u design — HR
Deel— About UHR
pleo.io/
Pleo about u design — Finance
Pleo— About UFinance

About about us

An About page serves two different audiences at once, and the best ones are honest about that: prospective customers doing diligence on who's behind the product, and prospective employees deciding whether to apply. That dual purpose is why the strongest examples pair a founding story with a genuine, specific reason the company exists — a real problem the founders hit themselves — rather than a mission statement that could describe any company in the category. Real team photos beat stock imagery by a wide margin here, not just aesthetically but as a trust signal: a page willing to show actual people is implicitly claiming there's nothing to hide. Values sections are the part most likely to read as filler, and the fix is concrete rather than stylistic — a value stated as a specific behavior ('we ship in public, including our mistakes') is credible in a way that an abstract noun ('integrity') isn't, because the reader can picture what it looks like in practice.

What makes a great one

  • A clear mission or founding story that feels authentic, not corporate
  • Real team photos and names — not stock imagery
  • Company values expressed through specific behaviours, not platitudes
  • A narrative arc: why it was built, who built it, where it's headed

Related

Testimonial sectionsHR & people tool designsFooters

Frequently asked

What sections belong on a SaaS About Us page?
Most effective pages include a founding story, the team (with real photos), company values expressed concretely, and often a timeline or key milestones. A careers link and press/media mentions are common additions once the company has hired beyond the founders.
Should an About page include a careers link?
Yes, if the company is hiring — the About page is one of the highest-intent pages for a prospective employee doing research, since it's exactly where someone goes to decide if the culture is a fit before applying.
How personal should a founder's story be?
Personal enough to be specific and credible, without turning into an unrelated memoir — the useful version explains the real problem the founder experienced firsthand and why existing options didn't solve it, which is also usually the company's actual positioning in disguise.