162 SaaS pricing & plans page design examples
A plans page is where a visitor stops browsing and starts comparing. These examples show how SaaS companies lay out full plan-comparison pages — tier columns, feature matrices, billing toggles and the upgrade path between them — as complete pages rather than a single pricing block.
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About pricing & plans
A plans page has a harder job than a pricing section: it has to hold a full feature matrix without becoming a spreadsheet nobody reads. The examples that manage it tend to do three things — they name tiers after the buyer rather than the size ('Team', 'Business', 'Enterprise' beats 'Silver', 'Gold', 'Platinum'), they visually commit to one recommended plan instead of presenting all options as equals, and they collapse the long feature matrix behind a progressive reveal so the first screen carries the four or five differences that actually decide the choice. The billing toggle is worth watching closely too: showing the annual saving as a concrete number ('save $240') consistently reads more clearly than a percentage, and defaulting to annual while labelling the monthly price per-month is the pattern most often used to make the cheaper commitment feel like the visitor's own idea. Where the page has to handle both self-serve and sales-led motions, the strongest versions stop pretending Enterprise has a number and put a contact path in that column instead of a price.
What makes a great one
- Tiers named for the buyer, not for a metal
- One plan visually recommended rather than all treated equally
- A billing toggle that shows the annual saving as a real number
- The deciding differences up front, the full matrix further down
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Frequently asked
What's the difference between a pricing section and a plans page?
A pricing section is a block on the homepage showing two to four tiers at a glance; a plans page is a dedicated page with room for the full feature matrix, billing options, add-ons and FAQ. Most SaaS sites have both, with the homepage section linking through to the page.
How many tiers should a plans page show?
Three or four is by far the most common, and for good reason — beyond that, the comparison cost rises faster than the extra choice helps. Products with genuinely different buyer types often split into separate plans pages per use case rather than adding a fifth column.
Should a feature comparison table be visible by default?
Usually not in full — the pattern that works is a short summary of the deciding differences up top, with the exhaustive matrix available below or behind a toggle for the minority of visitors who want to audit every line.