What sections belong on a SaaS About Us page?

Most effective pages include a founding story, the team (with real photos), company values expressed concretely, and often a timeline or key milestones. A careers link and press/media mentions are common additions once the company has hired beyond the founders.

Should an About page include a careers link?

Yes, if the company is hiring — the About page is one of the highest-intent pages for a prospective employee doing research, since it's exactly where someone goes to decide if the culture is a fit before applying.

How personal should a founder's story be?

Personal enough to be specific and credible, without turning into an unrelated memoir — the useful version explains the real problem the founder experienced firsthand and why existing options didn't solve it, which is also usually the company's actual positioning in disguise.

SaaS About Us page examples — 220 examples

220 SaaS company About Us page design examples

The About Us page is where a company earns trust by showing the people, mission, and story behind the product. These examples show how the best SaaS companies turn their About pages into compelling brand moments — combining team photos, founding stories, and values that resonate with customers and candidates alike.

greenlite.ai/

Greenlite— About UFinance

team-today.com/

Team-today about u design — Productivity

Team-today— About UProductivity

betterstack.com/

Betterstack about u design — Infrastructure

Betterstack— About UInfrastructure

optimalworkshop.com/

Optimalworkshop— About UDesign

metomic.io/

Metomic— About USecurity

gooddaysoftware.com/

Gooddaysoftware about u design — E-commerce

Gooddaysoftware— About UE-commerce

adopt.ai/

Adopt— About UAI

orum.com/

Orum— About USales & Support

cortex.io/

Cortex— About UDeveloper Tools

clickhouse.com/

Clickhouse about u design — Infrastructure

Clickhouse— About UInfrastructure

basewell.com/

Basewell— About UOther

scaleup.finance/

Scaleup— About UFinance

bucket.co/

Bucket— About UDeveloper Tools

monad.com/

Monad— About USecurity

langchain.com/

Langchain— About UAI

silnahealth.com/

Silnahealth— About UAI

veed.io/

Veed— About UAI

runway.com/

Runway— About UFinance

hebbia.com/

Hebbia— About UAI

ruul.io/

Ruul— About UFinance

langbase.com/

Langbase— About UAI

table22.com/

Table22— About UE-commerce

runner.now/

Runner— About UProductivity

unsiloed.ai/

Unsiloed— About UAI

conductorai.com/

Conductorai— About UAI

unkey.com/

Unkey— About UDeveloper Tools

intercom.com/

Intercom about u design — Sales & Support

Intercom— About USales & Support

amigo.ai/

Amigo— About UAI

runlayer.com/

Runlayer about u design — Developer Tools

Runlayer— About UDeveloper Tools

cloudflare.com/

Cloudflare— About USecurity

quartr.com/

Quartr— About UFinance

exa.ai/

Exa— About UAI

heidihealth.com/

Heidihealth— About UAI

taito.ai/

Taito— About UHR

qount.io/

Qount— About UFinance

weav.com/

Weav— About USales & Support

About about us

An About page serves two different audiences at once, and the best ones are honest about that: prospective customers doing diligence on who's behind the product, and prospective employees deciding whether to apply. That dual purpose is why the strongest examples pair a founding story with a genuine, specific reason the company exists — a real problem the founders hit themselves — rather than a mission statement that could describe any company in the category. Real team photos beat stock imagery by a wide margin here, not just aesthetically but as a trust signal: a page willing to show actual people is implicitly claiming there's nothing to hide. Values sections are the part most likely to read as filler, and the fix is concrete rather than stylistic — a value stated as a specific behavior ('we ship in public, including our mistakes') is credible in a way that an abstract noun ('integrity') isn't, because the reader can picture what it looks like in practice.

What makes a great one

A clear mission or founding story that feels authentic, not corporate
Real team photos and names — not stock imagery
Company values expressed through specific behaviours, not platitudes
A narrative arc: why it was built, who built it, where it's headed

Frequently asked

What sections belong on a SaaS About Us page?: Most effective pages include a founding story, the team (with real photos), company values expressed concretely, and often a timeline or key milestones. A careers link and press/media mentions are common additions once the company has hired beyond the founders.
Should an About page include a careers link?: Yes, if the company is hiring — the About page is one of the highest-intent pages for a prospective employee doing research, since it's exactly where someone goes to decide if the culture is a fit before applying.
How personal should a founder's story be?: Personal enough to be specific and credible, without turning into an unrelated memoir — the useful version explains the real problem the founder experienced firsthand and why existing options didn't solve it, which is also usually the company's actual positioning in disguise.

220 SaaS company About Us page design examples

SaaS company About Us page design examples gallery

About about us

What makes a great one

Related

Frequently asked